I couldn’t have said it better. But, my computer wholesale experience from the 80′s & 90′s leaves me with terms like “reseller” and “wholesaler”. Whatever you call it there will be service providers that will serve both cloud vendors and businesses. Cloud vendors will be served by bringing them new clients that aren’t on their “A” list earning attention from well paid sales team direct sales efforts. Businesses won’t have to wade through dozens of potential cloud services and make decisions on their own.