It’s no secret that moms are hot. They are the hottest demographic group large consumer brands and other companies are desperately trying to follow into their online clubs, groups, cliches, and hangouts.

Here’s a recent article from eMarketer with some important data about female social networking habits: Marketers Court Female Bloggers

Here’s an article in Forbes.com that’s a bit dated, but was on file and still relevant: Moms in the U.S. spend $2.1 trillion a year — about 15 percent of the country’s entire economy