We found the following from the U.S. Census Bureau:

• In 2006 the Census Bureau estimated there were 66.3 million fathers in the United States. Source: Census
• They estimated there are 105,000 stay-at-home dads caring for 189,000 children under 15. Source: Census
• Two million preschoolers receive the majority of their childcare from their fathers while their mothers work or from single dads. There are approximately 10 million preschoolers with working moms. Source: Census

• There are 25.8 million fathers in marriages with children of their own under 18. Amongst these nearly 26 million dads:

2-in-10 are raising three or more children under 18

1-in10 are raising their own infants under 1 year of age

1-in-8 of these fathers are under 30 years of age

1-in-25 are over 55 years of age

1-in-50 live in the home of a friend or relative

6-in-10 have annual incomes over $50,000

Source: US Census – Married Dads

• Today over 2 million (1-in-6) fathers are single
• In 1970 there were 393,000 single dads (1-in-10)
• Among these single dads:

10 percent are raising 3 or more children under 18

45 percent are divorced

34 never married

17 percent are married with an absent spouse

4 percent are widowed

10 percent are raising infants under 1

22 percent are under 30

5 percent are over 55

24 percent have annual income of over $50,000

• Source: US Census – Single Dads

Here’s a recent article from eMarketer with some important data about female social networking habits: Marketers Court Female Bloggers

Here’s an article in Forbes.com that’s a bit dated, but was on file and still relevant: Moms in the U.S. spend $2.1 trillion a year — about 15 percent of the country’s entire economy

Since BigGuide was converted to a premium paid directory traffic slowed, but not as much as expected. Traffic continues to increase and it is currently the busiest site we own with over 15,000 visits each month. Revenues aren’t much, but they too are increasing from both listing review fees (a very low $10 per listing) and Google Adwords.

The site requires little maintenance and drives good traffic to it’s sister sites and provides some SEO value to them as well.

Back in late 2005 Web directories were hot and because I was able to build a Web directory using an inexpensive script I decided to build a Directory Websites for moms or mom sites. The directory has over 1,200 mom links and is growing, but much more slowly then planned. Eventually it became clear the directory wasn’t going to be “enough” for the strong domain name momz.com so it was moved to a sub-folder and the homepage became a “mom blog”.

Today momz.com is pulling more traffic organically through search engines each and every day. We will add an online store this Fall featuring products made by moms that can’t be bought in mega-stores. We know thousands of such moms with products that want to grow their businesses, but they struggle with generating enough demand. Momz.com will help pull prospective customers in to buy their heartmade products. We’re convinced people will enjoy being able to shop for a wide variety of very unique products made by people just like them as easily as shopping at amazon.com.

We also own momz.net and momz.tv. More on them in subsequent posts.

Over the years there have been a few offers made for the name and a slew of requests for an asking price. But, I love the name as much as I did when I acquired it in 1998. It’s ideal for either an IT company or a company involved in the internet or “dot com” business. Or it could be used for an Ask Jeeves type of site titled “What Iz It?” or similar (replace “What” with “Who, Where, When, How” and it works. The beauty is that the name is so short and memorable that far less branding and advertising would be required then for a more difficult domain name.

I consider it one of the best brand name domains I own and one of the better ones available anywhere related to the internet. Unfortunately I didn’t know anything about SEO so the domain sat under wraps for many years until a couple of years ago when I launched what I call a “placeholder site” for the domain. This helps improve it’s SEO strength as the search engines place more value on older sites and domains.

If you’re interested in making an offer to buy izit.com please feel free as I will consider selling at the right price. But, it had better be a solid offer as I still think it would be a tremendous asset for a business in need of a strong brand name with matching dot com domain.